Introducing new platforms such as eSports or TikTok in communication strategies with creativity and innovation as the flagship is key to impacting the youngest segments of society and future consumers. UK Phone Number Database List This has been one of the main conclusions of the last Everclub, the debate space created by Evercom Life two years ago to generate networking between marketing and communication directors of the consumer sector and analyze the latest trends in the different consumer and consumer sectors. financial. corporate and B2B.

This new edition, organized in a webinar format, has been held under the title New Platforms: TikTok & eSports and has had the collaboration of Fernando Piquer, CEO of Movistar Riders; Jorge Amor, content creator with 1 million followers on TikTok and 285K on Instagram; David Amodeo, director of digital marketing at La Casa de Las Carcasas and Irene de la Casa, director of the Evercom Life division. At the round table, the participants talked about the new trends and the platforms that are currently growing the most: eSports and TikTok.

Specifically, the CEO of Movistar Riders analyzed the success of eSports as a natural evolution: UK Phone Number Database Lis just as when a person played very well on arcade machines, people gathered around him to watch him play, nowadays the technological development and the emergence of streaming platforms has made talents who play very well have a large audience and, therefore, an industry is generated around this “.

During the meeting, they also delved into the keys to the success of TikTok, a social network that has not stopped growing since the pandemic. In this sense, Jorge Amor highlighted that “the TikTok algorithm is a beast and allows everyone, regardless of their followers, to create viral content. In fact, Instagram, due to the success of TikTok, has launched the “reels” so that its users can create content in the same way. ”

Two key platforms to impact young audiences
Platforms such as TikTok or eSports broadcasts through Twitch stand out for having very high engagement because the brands that are on them are present in a passion of the audience or share a moment of leisure. Fernando Piquer highlighted that, in the case of eSports, it is also an environment where the presence of brands is not yet massive, so it is easier to generate memories in the audiences: “eSports, in that sense, are key to impact certain age goals that are not in the more traditional media. It is a sector in which brands have a great quantitative and qualitative return since they create differential and innovative content and the audience perceives it as entertainment, thus increasing brand recall ”.

On her side, UK Phone Number Database Lis Irene de la Casa contributed her experience on how to integrate them into communication strategies to guarantee success: “The new platforms are one more channel that allows us to interact and have a presence in our target audiences. Public relations on any channel continues to be the most natural way to be present and, today, no brand can miss the opportunities offered by these new platforms through activations and by segmenting the audiences it wants to target very well.

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