On the list of network problems, one of those that companies see as a drag is false comments and opinions. Fake reviews distort the market, promote undeserving products, damage company reputations, or create bubbles France Mobile Number Database False reviews are also not simply the work of a couple of consumers who hated your product or service or the work of your cousins ​​to innocently push the store you just opened. They are already a solvent organized industry, as various investigations have shown and as confirmed by the movements that some large companies take (Amazon is one of them) to penalize their activities in their environments.

In fact, a recent study noted that fake and professional reviews have been on the rise as of late. Since its growth does not stop and affects consumers themselves, who make France Mobile Number Database  many purchasing decisions based on the opinions of others, false comments have increasingly become a concern for regulators and administrations.

In the UK, the market regulator has launched an investigation to determine whether Google and Amazon are doing enough to combat false reviews. In Spain, fake reviews could directly become illegal.

What Spain wants to do
The Council of Ministers has just started the reform process of the Law for the Defense of the Rights of Consumers and Users. This standard is what regulates what companies must do to respect the rights of buyers and will be updated to new environments.

This will mean that if the reform plans continue as they have been (it has already begun, but it has to go through several phases before it becomes law), covert advertising on social networks and fake online reviews will be banned. . . The regulations will also prosecute the illegal resale of tickets, pursuing the purchase of large amounts of tickets with bots and breaking the normality of access for consumers. France Mobile Number Database The regulations on consumer rights need to adapt, above all, to major transformations such as online consumption,” said the Minister of Consumption, Alberto Garzón, when he presented the reform bill to the media. Reviews are an important part of online shopping, and fake reviews have a huge impact.

Who will have an opinion
How will your opinion and its legitimacy be controlled? The rule wants to force online stores to guarantee that those who are giving their opinion on the product are people who have actually bought that product or service.

The law also wants to put limits on search engines, forcing them to show the parameters with which they choose to position themselves before or not to guarantee a certain neutrality and to apply controls when the scores that something carries are higher than those of its competitors.

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