Black Friday through Cyber Monday are the four most important days of the year for most retailers. Ecommerce marketers in particular need to be prepared for the upcoming rush of online shoppers. Luckily, e-commerce marketers can use smart automation workflows to ease the pressure of this buying time. The COVID-19 pandemic has changed a lot since it first emerged in early 2020. One of the biggest changes has been changing shopping habits. Singapore Phone Number With so many people unable to access traditional physical stores, the demand for online shopping has increased exponentially. As a result, you’ll have more opportunities than ever to find and convert new customers.
The Welcome Program
Onboarding programs are essential to building strong relationships with your customers. As BFCM is a golden opportunity for e-commerce brands to recruit new customers, a welcome program provides a solid foundation for your future relationship. A well-planned and fully optimized onboarding program will help you get to know your customers better, while connecting with them. You need to introduce yourself, set expectations, and clearly define your brand’s unique selling points (USPs), all while collecting customer data. Segmentation and personalization increase customer engagement, giving buyers more reason to convert when they check your emails.
The Development Program
From the perspective of BFCM, you need to take a close look at your customer segments. Or, more specifically, you should watch your RFM segments. RFM (Recency, Frequency, and Monetary) looks at when shoppers last made a purchase, how often they shop with you, and how much they tend to spend. You should use it to send customers to one-time developer programs before Black Friday. After all, a loyal customer doesn’t need the same prompts as a risky customer. You can choose to focus your BFCM marketing on driving big purchases to your loyal customers, or target infrequent buyers with exclusive discounts to bring them back into the fold.