Allow me to make a confession. I was a huge MailChimp fan. This was probably about 10 years ago when I was just getting started in the world of email marketing and using MailChimp for many of the small business clients I worked for. I loved its ease of use, templates and designs. And yeah, I thought their little monkey was pretty darn cute too. For me, as a beginner marketer, MailChimp’s easy learning curve was perfect. Since then I have worked with many other email marketing software. And on campaigns much larger (and more complex) than the Japan Phone Number simple newsletter campaigns I was missing from MailChimp. And, while MailChimp is probably the most popular email marketing service in the world, I understand why there’s a growing demand for more sophisticated tools.
Activecampaign Vs. Mailchimp: Which to Choose?
While Mailchimp is arguably the more popular of the two, ActiveCampaign offers better marketing automation, list management, and better deliverability. However, Mailchimp puts more emphasis on email design and is more affordable for smaller lists. Ease of use and editor Let’s start by looking at how easy/difficult ActiveCampaign and MailChimp are to use. MailChimp’s hallmark back then was its ease of use. It came out at a time when email marketing software was designed for business, expensive, and way too complicated for the average user to manage.
Design and Flexibility
How do ActiveCampaign and MailChimp fare when it comes to design? MailChimp offers around 100 email templates (or “themes,” as they call them), most of which look modern and are mobile-friendly . There are several themes to choose from, including newsletters, e-commerce emails, events, and notifications. They also have 14 boilerplate layouts that you can customize with your own colors and images. Mailchimp Templates In general, you get decent flexibility to adjust the designs, thanks to the various content blogs you can drag and drop (text, images, social buttons, and even product and promo codes). And there is an option to upload your own coded templates if you wish. ActiveCampaign offers similar options – over 125 well-designed, mobile-friendly templates, flexible content blocks, and the ability to import your own templates.