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A bit more about why you should get started now, what you can expect from Google Analytics 4 and how to get ready for it. Over two and a half years ago, Google made its first mention of Google Analytics 4. The Albania Phone Number reasons for creating this new type of analytics are the changes and complexities that now come with collecting and analyzing data. Albania Phone Number People’s online journeys are becoming more complex (and spread out over several platforms or devices). In addition, privacy is becoming increasingly important in how you collect data. That’s why they’re introducing this new version of Google Analytics. Why should you start up your Google Analytics 4 now?
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Universal Analytics until July 1, 2023. From that day on, it will no longer process any data. But that doesn’t mean that you should wait until that date to create your new Google Analytics 4 property. We strongly advise you to create it now as this will allow you to start collecting data. On your new property. Albania Phone Number Otherwise, you’ll miss out on that all-important historic data when you need to make the switch in July 2023. Albania Phone Number It’s good to know that this new property can happily coexist with your current Analytics property. Getting started with Google Analytics 4 doesn’t mean that you won’t be able to use your Universal Analytics anymore. This property will continue to function and collect data until the data we mentioned above.