Marketers boosted their spending. Therefore, on content Estonia Phone Number marketing. In 2019 by an average of 73% over two years, per a survey by the association of national advertisers and. The content council, before the coronavirus pandemic restrained ad spending. They forecast that. Spending on content marketing would grow by 42% in the following Estonia Phone Number two-year period, per an announcement. Shared with marketing dive. The percentage. Therefore, of advertisers expressing a “strong commitment” to. Content marketing doubled to 52% from 26% two years earlier. Survey respondents on average put 18% of. Their total marketing budgets into content marketing, which the study defined as creating content on behalf. Of a brand to influence. Therefore, a target audience and drive profitable results. Marketers want to see improvements. In how their content marketing efforts can be measured, with 59% of survey respondents saying there’s.
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To interpret (31%), difficulties in determining key performance. Indicators (31%) and ineffective past insights that would help future content development (28%), per the. Survey. Dive insight: advertisers see content marketing as a valuable strategy, as evidenced by their plans. To increase spending on its development, per the ana and content council survey. The Estonia Phone Number pandemic likely. Has dampened investment levels, but content marketing remains a viable strategy in reaching audiences. That have increased their consumption of digital. Therefore, media and are shopping online more frequently. Content. Marketing provides a way for marketers to engage consumers who are highly informed about products and. Services with the ready availability of research and reviews on the internet. Brands can inform and entertain. Their target audiences. Therefore, with engaging content, helping to form stronger relationships with key customers. The study’s finding that marketers want to see improvements in content marketing measurement echoes.
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The cmo council that found marketers struggling to Estonia Phone Number measure roi. Developing better measurement methods could help ensure that marketers continue to increase spending on content marketing, especially as the pandemic continues to put pressure on marketers. The study provides several insights into how advertisers Estonia Phone Number develop a content marketing strategy. About half (52%) of survey respondents said. Therefore, they didn’t have a clearly document content strategy, compared with 35% who did and 13% who were unsure. About half (46%) of respondents with a documented strategy had a positive outlook for content marketing, which was twice as much as respondents without a strategy. The finding. Therefore, highlights the importance of having a unified plan for content marketing.