Major advertisers have added more women Canada Phone Number to. High-ranking marketing jobs, but ethnic diversity hasn’t improved in the past few years, according to a. New survey by the association of national advertisers (ana). The trade group’s alliance for inclusive and. Multicultural marketing found that the percentage of chief marketing Canada Phone Number officers (cmos) among its members. Who are women grew to 52% this year from 47% last year and 45% in 2018. However, only 12% of ana. Member cmos and equivalents are ethnically diverse, compared with 26% of the almost 28,000 people. In marketing departments who provided information about ethnicity, the survey found. A separate survey of. 40 ana board and other member companies found that 27% of senior-level employees are ethnically diverse.

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Level employees, 5% are african american, compared. With 13% of the total population of ana members. Asian marketers make up 8% of senior-level. Employees, compared with 6% of the total, while hispanic and latino marketers comprise 8% of senior-level. Workers, but are 18% of the total. The report combines the results of three separate surveys Canada Phone Number of ana members, ranging. From cmos to overall membership. Dive insight: the ana’s most recent study of gender and. Ethnic diversity indicates that advertisers have made improvements in advancing women to cmo and. Senior-level jobs, but ethnic diversity hasn’t changed much in the past few years, even as calls for inclusion. Have climbed in 2020. By raising awareness of the issue, especially amid this year’s protests against racism.

Promote Diversity Among Canada Phone Number

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Senior-level employees in their sales and Canada Phone Number marketing departments. To promote diversity, the ana’s report offers advice on dozens of key action steps for talent recruitment, employee retention and external outreach. For example, the ana recommends that companies ensure they have a diverse candidate pool for every role they seek to fill, and interview at least one diverse candidate for those jobs. Setting goals and tracking progress to Canada Phone Number reach a goal of 40% multicultural representation among all management levels is also important to advance inclusion, according to the report. Some ana members could serve as models for other marketers to look to in their pushes to improve d&i. Procter & gamble, for instance, has made headway in hiring more female marketers, but is also looking to pick up the pace on better ethnic inclusion. “at p&g, we

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