Information (before they buy and after). The opportunities for content creation are almost endless: How, why, and when to use the product How to get better at the thing Security, Commodity Brokers Email List you use the product for Exploring related topics to the product etc. 10. CREATE Security, Commodity Brokers Email List USEFUL GUIDES Guides are the holy grail of ecommerce content. There are two types: buyer guides, which help you make the right purchase decision, and guides in the form of tutorials, explaining to you how to do something.

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The former is often used for higher-priced products and vice versa, but the two are not mutually exclusive. Mountain Warehouse’ tent buying guide is a Security, Commodity Brokers Email List good example for a buyer guide. Screenshot showing content about buying a tent It’s Security, Commodity Brokers Email List very much on point because it covers all relevant steps in buying a tent in a concise way: what type of tents are there, Security, Commodity Brokers Email List what are they for, how are they different, and what the pros and cons of each are. The page earned over 250 links so far. Screenshot showing ahrefs stats for a

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website page But the whole expert advice section (where they have over 500 guides) got over 1,500 backlinks. Screenshot showing ahrefs stats for a website page On the other hand, REI built a complete microsite around expert advice. Which falls into the category of tutorial-like guides. Screenshot showing a page on Expert Advice On it, REI gives advice about all relevant core topics in their industry: from hiking to camping, outdoor basics, and fitness. The articles go really in-depth and are well designed.

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