To begin with, I created the page Ghana Email List and setup a Sign Up button which leads people to my Welcome Mat. I didn’t post anything. Screenshot showing a Facebook profile Twitter Like Instagram and Facebook – I wanted to set the page up and save my name. A more strategic approach to growing the account will come later. Screenshot showing a Twitter profile My planned Twitter strategy is split into two categories. My own tweets regarding products or content. Setting up all three social media channels only took around 15-20 minutes.

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My pre-marketing strategy on Ghana Email List social media is to reach as many people as possible to get them on my email list. I don’t want to sell anything (for now). Even though I did at least something in week four and didn’t let the delay stop me totally, this week felt very slow. But this is business some times. I started to feel angry. And, to make matters worse, the German military forced me to go on a four-week training. As I’m still an active soldier I couldn’t do anything against it. Turned out the products arrived at our apartment. Okay, not really at our apartment. But at least downstairs (three floors down). As nice as the young German post-officer was, he didn

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In those four weeks, I could only spend the weekends on my new business (and documenting it for this case study). From Monday to Friday I’m not even at home or have wifi access. There is a lot against me. From now on I would have to be as productive as possible. There isn’t much time to waste. If you work a 9-5 job, and trying to get a new biz off the ground you’ll know the feeling. But on Thursday evening of week number five, my girlfriend gave me a call which gave me some hope. You owe me a nice dinner!” That’s the first thing my girlfriend said on the phone.

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