As Noah and I began to work together, we had to set some ground rules to make this guide as replicable as possible: We couldn’t use Noah’s connections. We couldn’t spend money. We had to get to 10,000 visits in 30 days. I had to report progress daily. I had to document my progress. We were approaching this as an experiment, and we knew we couldn’t muddle the results with advantages. But first we had to get the website up. STEP 1: SET UP YOUR WEBSITE TO BECOME A TRAFFIC GENERATING MACHINE I’ll just say it… Even if you execute this entire guide, it would be a waste of your time if you aren’t doing something with this traffic.
Fresh Ingredients to Cook Up
Traffic is pointless if it doesn’t convert. We didn’t want to waste time doing a huge launch, creating content, hiring a web designer or trying to find the perfect theme. Instead, we put up a simple landing page designed to capture emails. Screenshot showing a Sumo Welcome Mat All you buying realtor email lists need your website to do is to communicate a value proposition and collect emails. By building your email list, you’re building a traffic generating machine. With the click of a couple of buttons, you have guaranteed traffic — and not only that. But highly engaged, targeted traffic that are far more likely to like, share, and buy from you. You can set up a landing
A Profitable Email List From Scratch
page (like mine above) for free with a Sumo Welcome Mat. Once inside Sumo, you create a new form, then toggle Instant Landing Page to On in your forms Visibility settings. Screenshot showing the Sumo dashboard GOAL One of the biggest mistakes business owners. Make with their websites is that they try to do too much at once, and therefore achieve nothing. There’s a quote in the book “Hagakure. The Book of the Samurai” by Tsunetomo Yamamoto that says: “If you chase two rabbits at once, you will lose them both”. Business owners have huge lists of “priorities” they want to achieve, forgetting what their original goal was.