Email marketing remains the most profitable marketing channel available, even in 2019. There are many competitors, but so far none have beaten the ROI of a good email program. However, there is a bit of a push-pull involved in maximizing your email marketing profits. It’s a balance between having the biggest mailing list and having the highest quality Switzerland Phone Number mailing list. Intuitively, email marketers often assume that sending more emails is always better. However, this is not always the case. Here’s why:

What Is a Double Opt-in?

Before proceeding, it should be noted that you must have some sort of opt-in for your mailing list. Sending emails to people who have not opted in to receive them violates the CAN-SPAM Act, GDPR regulations, CASL, and potentially other laws. So it’s clearly not in your brand’s interest. Now, have you ever submitted your email to subscribe to a mailing list and then had to click a link in a confirmation email to prove you really wanted to subscribe? It’s a double opt-in. The double opt-in process requires new subscribers to sign up to your mailing list twice: Entering their email address on your email collection form is the first opt-in.

Clicking on the link in the confirmation email is the second opt-in. Now, for a shrewd marketer like you, this might seem like a bad idea at first glance. The double opt-in adds a step to your registration process. Some people just won’t go through the second stage and end their subscription.

Double Opt-in Versus Single Opt-in

Email Database

When it comes to collecting email addresses, you have two options: single opt-in and double opt-in. Many companies use a one-time opt-in because it creates a larger email address faster. If your only goal is to build a large email list, single opt-in is the clear winner. But the ultimate goal of building an email list is to get conversions. Building a massive email list that doesn’t convert is a waste of time and money

Leave a Reply

Your email address will not be published.