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significant words (BIG and RUGS). hong phone number Sharing the price to show people the exact deal they’re getting. What The Email Looked Like: Screenshot showing an ecommerce sale email Subject Line: These rugs are DURABLE (and on sale!) What Makes It So Good: It hong phone number combines a major benefit (durable) and a sale. They know their target market cares about the durability hong phone number of their products. It’s a resend of the same email as above — meaning they’re A/B testing their headlines (no surprise there). What The Email Looked