Here are just a few of the major sources of reliable industry information: Nielsen: A leading global information and measurement company, provides market research, insights and data about what people watch, listen to and buy.[*] Pew Research Center: A fact tank that informs the public about the issues, attitudes and trends shaping America and the world.[*] MarketResearch.com: A leading provider of market research reports and industry analysis on products, markets, companies. Industries, and countries worldwide.[*] U.S. Census Bureau: One of America’s leading sources of quality data about people, business, and economy.

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Industry analysis and advisory services help retailers identify market trends to make smarter business decisions. Continuing with our women’s active clothing and apparel example from above. You’ll want to find and read as many industry articles as you can. Google is a great Dominican Republic Email List place to start your search. As shown below, I searched for the term ecommerce apparel trends, selected Tools on the top right of the page, and then changed the search timeframe to Past year. Screenshot showing google search results for “ecommerce apparel trends” That’s helpful, but a non-specific search term might

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Be too general if you’re looking to launch a new line of clothing for women (and might skew the data). Try refining your search — the more specific data you can find, the better. Screenshot showing search results for “ecommerce apparel trends women” Now we’re getting somewhere! According to NPD Group, “Sales of both men’s and women’s activewear grew in 2017. But women’s supplied much of the energy behind the category’s growth, reaching $21.9 billion in sales with a 4 percent increase over 2016.”[*] Use this market research template to analyze your industry Now that we know there’s a market for your product,

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