Worst Practice Screenshot showing shared product pictures What the worst practice does wrong. Adds a generic social feed without context. Adds the social Congo-Brazzaville B2B List feed to the homepage instead of the product page. Doesn’t give the feed its own space—the social feed is too close Congo-Brazzaville B2B List to other elements on the page and makes the section very crowded. Best Practice Congo-Brazzaville B2B List Screenshot showing adidas What the best practice does right: Shows a few images with different layouts, but not too many. Leaves enough white space around the feed to allow users to comprehend it.

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Feed is integrated on the product Congo-Brazzaville B2B List page and shows only relevant images. TRUST SYMBOLS Trust symbols or badges can improve conversion rate significantly because they are like a guarantee for the site’s trustworthiness. The higher the price of a product or the Congo-Brazzaville B2B List less known a brand is, the more important is it to have a trust badge on your site or page. Baymard Institute conducted a study in 2016 about trust on ecommerce sites and found out just that. We see that when testing sites from large brands

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Microsoft, Walmart) users have few security concerns, even with a minimum of “visual security. Simply because they are large corporations and well-known brands (although they are still highly vulnerable to layout bugs). By contrast, when testing sites that are newer, less well-known, or more niche than these major brands. We have however observed users raise security concerns very easily if there are no visual clues. Hence, the more well-known a site or brand is, the less “visual security emphasis” clues are needed. The most trustworthy signal when paying online seems to be Norton Secured seal, followed by

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