Communication, what can be learned about it, everyone can do that?” “Is there serious training for that?” You probably recognize these comments as well. Very annoying, because it comes across very derogatory. Like what you do is worth nothing.
Even when you explain what you do exactly, people sometimes think: post content on social media? I can.
People don’t understand that there is a strategy behind a social media post. We don’t just post a text. We think about a strategy, KPIs and the target group.
want to do something fun about this soon?
‘Communication professional? Then you can probably write well. And if you can write well, do you write something for the newsletter, the socials, the website, the intranet? That will be finished in an hour, right?”
Not only recognizable as a communication professional, but also as a copywriter, we read earlier in the article by Nicol Tadema.
The following also applies here: we do not just write something. When we write a text, we also think about the medium, the target group, the goal and how we get people to click in the right place. Writing something quickly is therefore usually not an option.
Good at writing = good at language
Of course you have to master Dutch when you write texts, but if you are good at writing, this does not mean that you Engineering Directors Email Lists never make spelling mistakes. I always pay attention to language errors, but this does not apply to everyone.
Therefore, for the language purists among us, also a prejudice we have about ourselves:
Really, I too am always ashamed if I accidentally put a d/t wrong in a group app with family or friends, but I’m only human.
4. Ah, so marketing
Another one… many people think that marketing and communication are the same. Do you do communication? Then you do marketing. Not surprising in itself when you consider that it goes hand in hand and is often referred to in one word: marketing communication. There is, however, a difference between these 2 fields.