Specifically, monthly active users grew 28.9% in 2017 and 13.1% in 2018. Most importantly, their ads are fairly cheap right now (but are steadily rising) at an uae mobile number format average of $0.70 to $0.80 cost per click.[*] Facebook ad spend grew 40 percent year over year in Q2 2018. Ad spend on Instagram grew a massive 177% in the same time period![*] Google AdWords rebranded to Google. Ads — it has a more intuitive interface, is easier to use, and leverages machine learning (responsive search ads that let you create an ad that adapts to show more text — and more relevant messages — to your customers) for potentially better conversion rates.

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Screenshot showing google adwords What I’m saying is this: Instagram is a huge opportunity platform right now, especially for ecommerce stores, which rely heavily on product photos. Google Ads are easier to use now. You have no excuse anymore not to test ads if you’re not already using them. Want to learn how to get started with PPC advertising? Click the button below to get a quick-start guide. Get My PPC Quick-Start Guide 5. PRODUCT VIDEOS, DEMO VIDEOS, AND EXPLAINER VIDEOS Another common marketing trend over the last few years has been an increase in video.

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It makes sense — according to a report by Cisco, video traffic is projected to make up 81% of all internet traffic by 2021. Up from 73% in 2016. That’s massive! But what made me carve out a spot for video in a 2019 marketing trends article? Like ads, advancements in video technology have made video easier than ever to get started with. More importantly, some key companies have made major pushes to make video more and more appealing as a marketing channel. Facebook launched its video-on-demand service, Facebook Watch, in August 2017.

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