Screenshot showing ahrefs stats for a website page What makes these pages so successful in link building. They are available all year round and the URLs don’t change, Canadian Healthcare, Medical Email List so they acquire a lot of “trust” and backlinks over time. Outside of Black Friday or Cyber Monday season, they promote other hot deals. They serve as hubs to offers and specials. They’re not just an ad for Black Friday, they’re the starting point of people’s buyer journey for this occasion. They are prominently linked on the homepage (around the

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Season) and promoted in newsletters. This Canadian Healthcare, Medical Email List exposes them to an initial audience that multiplies every season. But there’s Canadian Healthcare, Medical Email List another way: the anti-Black-Friday movement. REI’s “OptOutside” page was born out of an encouragement for companies to give Canadian Healthcare, Medical Email List their employees one day a year to spend outside—on Black Friday. Screenshot showing a promotional page This one page is now a huge collection of Instagram photo galleries of participants in the “anti-Black-Friday” movement.

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It serves both, being visible for the topic Black Friday and strengthening the community around REI. It has over a million links! Screenshot showing ahrefs stats for a website page Get My Free Guide On How To Research Seasonal Landing Page Ideas 5. NEWSJACKING The last attention catcher is “Newsjacking”—riding. The wave of a hot topic in the hope of becoming part of the conversation. A famous example is Oreo’s response to the 2013 super bowl power outage, which received a lot of attention on

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