In this blog, Bold x Collective will be proposing the following key trends for 2022 that you should keep in mind when brainstorming to improve your business. Augmented Reality Commerce Augmented Reality Commerce, also known as AR Commerce, involves implementing 3D replicas of products to be viewed in “real life” at their actual size and scale by displaying them on your phone’s camera. bugherd-campaign-dan-2022 This trend has benefited many consumers in the decision-making process, as it allows them to be able to visually imagine themselves with the product, like clothes, accessories, makeup, or furniture, and helps them come to a concrete decision of making a purchase or not.


The earliest form of AR commerce


That became very engaging for consumers are filters/lenses features that can add images to the camera display screen either on Snapchat or Instagram. This trend has been very successful at engaging audiences Vietnam Phone Number via social media platforms as they became very popular very fast. Snapchat includes a great feature where users have access to a variety of unique filters. For instance, the iconic ‘dog’ filter, a pair of dog ears and tongue that moves in and out of the mouth, the ‘baby’ filter that changes the appearance of your face to a baby face, and much more.


Over the last few years

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AR Commerce has advanced to benefit many retail industries, like IKEA, where users have access to an app that allows them to browse for products and select items, they would like to purchase all through the app. This boosts the productivity of engagement and sales within the company. Personalization With the dramatic growth of e-commerce businesses comes added competition in the market. As a result of e-commerce becoming more and more saturated, businesses are moving to hyper-personalization for their customers.

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