Quick question — what do DropBox, elenco telefonico svizzero cellulari Uber, Airbnb, and PayPal have in common? No, it’s not “Silicon Valley.” I’ll tell you: referral elenco telefonico svizzero cellulari marketing. Referral marketing single-handedly transformed these four startups into the global brand names you know today. Despite this knowledge, many ecommerce stores are still NOT utilizing referral marketing to get more sales and customers. They’re leaving money on the table.
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Today, I am going to show you seven ecommerce stores that have quietly improved their revenue by successfully using different referral marketing strategies. As you will see, referral marketing doesn’t just belong to the tech elite. Note: As you read the post, you’ll see the term “referral rate” over and over again. Your referral rate is defined as the volume of referred purchases as a % of your total purchases. 1 ReferralCandy Store #1: Visuals By Impulse [Invite Your Past Customers] 2 ReferralCandy Store #2: Endy Sleep [Cash Rewards Strategy] 3 ReferralCandy Store #3: Riff Raff & Co.
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Player One Coffee [Invite Influencers To Participate] Let’s be honest. While referral marketing programs are a great marketing strategy, they’re not magical. Just because you’ve started a referral marketing campaign doesn’t mean you’re instantly the next “Uber of Ecommerce.” In fact, it’s quite the opposite. Referral marketing is more like SEO or content marketing. Referral marketing works. And it works really well. But, you have to be patient. Just like how you have to give your blog time to rank and start getting readers, you have to wait for your program to slowly pick up customers,ecome active, and get your snowball of referrals going.