Pro Tip: In addition to these new photos you take for social media, you can reuse most of the other photos you took earlier. FACEBOOK POST PHOTOS motorcycle mailing list Dimensions: 1200 x 900 px (4:3) Examples: Screenshot showing a Facebook post Screenshot showing a Facebook post When a customer buys a product from you, you have two choices. You could take their payment information, send a confirmation, and end the transaction. That’s what most ecommerce businesses do. OR you could offer them an additional, related product to go with their purchase.

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Maybe you could even offer a discount for adding the extra item to their order. It’s called upselling, and it’s what the BEST, most profitable ecommerce businesses do. Upselling to your customers is the most effective way to increase your average order value. Now, you could upsell other products from your store. And you’d probably increase your revenue. But to optimize for profit, consider upselling high-margin digital products like courses, ebooks, and memberships alongside your physical products. Let’s dig into how upselling digital products is a great way to increase ecommerce revenue and how to start offering them in your store.

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1 Upselling vs. Cross-Selling What’s The Difference? 2 Why Upsell Digital Products Over Physical Products? 3 Three Types Of Digital Products You Can Upsell 4 Creating And Hosting Your Digital Upsells 5 Pricing Your Digital Products 6 Setting Up Your Digital Upsell Flows UPSELLING VS. CROSS-SELLING — WHAT’S THE DIFFERENCE? Before we jump in, let’s define terms. People often use “upselling” and “cross-selling” interchangeably, even though they have slight differences in meaning. Upselling involves selling a more expensive version of the item your customer is looking to purchase or adding extra features or add-ons to

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