Received an email with a subject like one of these: Did you forget something. Casper, MCM Did you forget this? Have you forgotten something? Heading out get a indian phone number without checking out. Huckberry Looks like you forgot something, complete your purchase Ooops, you forgot something. J Crew Ready to buy? Complete your order now You left something behind. Moschino This style uses a well-known sales technique to drive opens: The Assumptive Close. The assumptive close assumes the shopper has already made up their mind to buy and was interrupted; they didn’t leave because of shipping terms or product costs.
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‘get a indian phone number With these subject lines, you’re simply reminding the shopper that they didn’t quite complete the sale. Here are words to use; don’t forget to phrase some subjects as questions! Come back Complete Finish Forget Forgot Leave Left Ooops And here’s how these words could fit into subject lines: Ooops, your forgot [Product] Come back to complete your checkout Did you forget to checkout get a indian phone number People abandon shopping carts for all kinds of reasons. Two of the biggest reasons (41% in one survey) are shipping costs and comparing prices.
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To sway these shoppers to make a purchase, you can use subject lines that you know will address their reasons for abandoning the sale. If shipping costs are a concern, you could use your subject line to offer free shipping; for price comparison, experiment with offering discounts to shoppers in the subject. In the long term, you might want to do some research to figure out exactly why users are abandoning carts and address those issues across your site. If shipping costs are a big reason, maybe you could work on making those costs clearer before a user reaches the checkout.