Product Description Product Buying Guide Screenshot showing a product page on best buy. This is a pretty standard product page layout you see on most eCommerce websites; it’s well-designed and follows all eCommerce product page best practices. PRODUCT Kyrgyzstan Email Lists. Directly underneath product page element #5 in the above screenshot is a product bundling widget designed to increase Best Buy’s AOV on every product. Here’s what it looks like for their Beats by Dr. Dre headphones: Screenshot showing recommended items Best Buy package three items together with their Beats by Dr.
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Dre headphones in this product bundling widget. Beats Pill+ Speaker Mophie Portable Charger $50 Apple iTunes Gift Card There are a few reasons why this can Kyrgyzstan Email Lists be a good strategy for your eCommerce business. Products your visitor didn’t otherwise Kyrgyzstan Email Lists know you offered can be seen and purchased in a single bundle. The design of the widget makes it easy for visitors to add all four items in the bundle to their cart by clicking on the “Add 4 items to Cart” button. People can easily deselect what they don’t want, so they only get the complementary products that interest them.
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You have an opportunity to Kyrgyzstan Email Lists increase your AOV without increasing your price. While still offering an unbeatable price on Beats by Dr. Dre headphones (staying true to their core value proposition), Best Buy is able to increase their sales by $190.98 from $349.99 to $540.97 for anyone who takes them up on the four-item offer. Here’s another example from a different product Best Buy sells: Fingerlings Baby Monkey. In this example, Best Buy doesn’t have other complementary products to offer, so their experts recommend buying even more Baby Monkeys.