Best Buy reported a $1 billion net profit last financial year. They didn’t luck their way into the billionaires club though; there are specific marketing strategies they Kuwait Email List are using to do it. Today I’m going to show you one of their top strategies for increasing average order value (AOV). If you don’t know why AOV is one of the most important metrics in eCommerce. Take a look at this simple example: 1,000 units at $50 AOV = $50,000 sales 1,000 units at $100 AOV = $100,000 sales. To increase AOV you could just increase your price, but for most businesses, there’s something called competition where your customers

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Will go if your price is too high. The online segment of Best Buy’s business is in one of the most competitive industries on the internet. Competing with companies like Amazon and Walmart’s online store. Increasing price isn’t an option if Best Buy wants to stay competitive and true Kuwait Email List offer. Most eCommerce companies increase AOV by using product recommendation widgets on the bottom of their eCommerce product pages that say things like. Customers who bought X also bought Y Frequently bought together Most viewed related products

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But Best Buy has come up with a product bundling widget that trumps them all called “Our Experts Recommend.” It gives visitors the opportunity to buy a package of related products for one price. I’m going to show you how they do it by analyzing one of Best Buy’s product pages. And give three examples of how Best Buy is using the “Our Experts Recommend” widget to sell three different product bundles and increase their AOV. BEST BUY’S PRODUCT PAGE Here’s what most Best Buy product pages look like from top to bottom: Product Title Product Images Product Video

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