I got my first email address when I was about 12 years old. I loved AOL’s encouraging “you’ve got mail” greeting, even though my inbox was pretty empty at the time. Fast forward to 2021 and although I’ve used 3 different personal email addresses (plus a ton for various places of work and education) I’m still an avid email user – as are 50% of the world’s population . That’s right, there are currently 4.3 billion email users worldwide, making it a great way to promote your products and services! Although marketing strategies have included many different Iceland Phone Number tactics over the years (flyers, television, cold calling, social media, video, Facebook ads, SEO-optimized content, etc.), one thing is clear : Email remains one of the most important tools for businesses in 2021 , and it’s likely to be so for years to come.
Global Email Usage
As I mentioned above, 4.3 billion people use email and this number is expected to grow to 4.48 billion users in 2024. So what does it look like in emails? In 2020, 306.4 billion emails were sent and received every day. This figure is expected to grow to more than 361.6 billion emails per day in 2024. You might say “that’s a lot of spam people are getting”, and although the US currently has 2529 live spam issues, the marketing emails received continue to engage people and lead to purchases. of products and services in all sectors. Just look at the ROI of email marketing, which continues to grow. Email Marketing ROI email marketing RIO When you only have a limited marketing budget, you need to make sure that the marketing strategy you employ will pay off.
Many marketers will experiment with various tactics before investing a large chunk of funds in what works. Of course, every company’s strategy will be different, but one thing is certain: email marketing will get you results! The first email blast was sent in 1978 and generated $13 million in sales for the company. Pretty impressive, right? Although things have changed a lot since the 70s, with companies having. To fight a lot harder to get their customers’ attention (and their money), the ROI of email marketing is still very high.
Email Open Rate
Whenever we send emails, we don’t just do it for fun. We want people to open them, read them, and ultimately engage with them. That’s the whole point of email marketing: engaging with new and existing customers. Either to keep our brands top of mind or to promote a new offer to them. If no one opens them, it’s useless. It’s important to monitor these results to know what works and what doesn’t. One of the most important email marketing metrics is open rate . This tells you the percentage of contacted subscribers who opened the email.