I don’t know about you. But that Welcome Mat does not wine and dine me. How do I know I want your newsletter? What’s in it for me? Yeah, I’m selfish. On the other hand, a call to action that is clear, benefits-driven and actually tells me what I’m going to get out of the deal, like this screenshot showing a Sumo welcome mat excellent call to action on. The Breton Company website? Screenshot showing a popup promoting a sale Now that I’m into. Can’t offer a discount? That’s cool. Check out this sexy Welcome Mat call to action from Content Mavericks
Options You Should Look For
welcome mat Instead of just typing any old phrase into the headline of your Welcome Mat, make the call to action compelling and benefits driven. Always ask yourself what the visitor will get from taking the action you want them to take. Then, communicate the shit out of Cameroon WhatsApp Number List screenshot showing a Sumo that benefit. Once you’ve made sure your call to action is strong. Welcome Mat works so well because it isolates the call to action. There are no extraneous distractions surrounding the call to action, which leads to higher conversions.
Once you’ve decided on these
We’ve seen conversions increase from 20% to 50% more just by taking one small action… Turning your Welcome Mat into a landing page. Typically, your Welcome Mat rolls out (depending on your display rules) when a visitor lands on a certain page on your website. The But what if you could triple your conversions from your Welcome Mat? visitor can then choose to scroll down, press the downward arrow button or press the button to move onto your website. Screenshot showing a Sumo popup But if you remove a couple of these options, you can increase conversions sometimes significantly: