Customer avatar based on my personal preferences I picked my top 3 social networks. Instagram I wanted to keep my Instagram page simple and not too Maldives Email Lists salesy by promoting my backpacks all the time. That said, I decided to do four kinds of posts on my Maldives Email Lists Funny memes Motivational quotes Re-posts of great images I like Promote my products In week two I created a perfect customer avatar based on my personal preferences. So coming up with content themes was easy for me, because I know what kind of posts I like. I started by writing an Instagram bio: Screenshot showing an Instagram profile

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And uploaded six posts: Screenshot showing Instagram posts Obviously not the most perfect Instagram feed, but I just started. Facebook My personal user behavior on Facebook changed in the last years. It went from engaging with friends on each other’s timelines to Maldives Email Lists I use Facebook primarily for three reasons: Facebook Messenger Facebook groups Wasting time Two out of the three points above are pretty useless for my marketing. Facebook groups, however, could be something really interesting. I could approach this two ways: Build a brand community which lets all my

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Customers engage with each other. Build a community around a certain niche. Building a niche Facebook group seemed like a better approach as I didn’t have any customers yet who could engage. And building a group around a certain topic attracts more people. It also helps me become an authority for that topic via content marketing. The main reason I created a HYKE Facebook page was to connect it with Instagram to get an Instagram business account, and to connect my niche Facebook group to it. Having the page as another distribution channel helps, too.

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