A few days after the League of Legends eSports final was held in Reykjavik, Iceland, crowning EDward Gaming as champions, Mastercard launches an eSports study that reflects the growing importance of the sport. China Phone Number List This year has been the eleventh edition of one of the most followed esports tournaments in the world. A trend that is increasing, as can be seen from the study carried out by Mastercard, which reveals that 7 out of 10 Spanish fans between 26 and 35 years old already regularly follow official competitions. Furthermore, the vast majority of them (79%) spend at least 2 hours watching these tournaments.
Regarding the platforms preferred by gamers to follow tournaments, Twitch (53%) and YouTube Gaming (45%) stand out. And if we talk about the face-to-face format, 21% are interested in physically attending this type of event. In addition, 87% of users say that they follow the championships of those eSports that they play themselves.
Esports, a market on the rise
Although there is still a long way to go when it comes to viewing tournaments, esports represents a market that is growing exponentially and that every day brings together more fans, who are also spending more and more time on this type of event. games. . This is revealed by the study carried out by Mastercard, in which 40% of fans claim to play an China Phone Number List esports game daily and another 40% do so at least three times a week. In addition, most gamers use at least two platforms to play, having the video console (66%) and the smartphone (57%) as their preferred devices.
This also explains the increase in investment that users are making, both in devices and in games. And is that, currently, 74% of users have made the purchase of a device, with headphones (48%) and video consoles (40%) being the most purchased products.
Regarding video games, 6 out of 10 users access a game by paying for it and, of those who access free games, 31% make some of the purchases they offer (performance improvements, new elements, skins …) within them. . In addition, 78% have made the purchase of a video game in the last 6 months.
And if we talk about the evolution of spending, the products that have increased their sales the most have been video games, with a growth of 34%, followed by skins (21%) and hardware devices (16.5%).
Purchase channels and preferred payment methods
In a constantly growing market, China Phone Number List companies are looking for the best way to attract and satisfy the demand of gamers, who are found in video game platforms (45%), specialized stores (43%) and department stores. commercial (42%), their preferred places of purchase.
Gaming stations such as video consoles, gaming computers and smartphones are purchased to a greater extent through physical channels, while the products that are proportionally most purchased online are virtual reality glasses, 6 out of 10 purchases are made through over the internet.
Regarding payment methods, in online stores the use of bank cards predominates. Three out of ten users choose this form of payment. However, in physical stores 85% of buyers say they are still making their payments in cash.
Our latest study highlights the importance of esports in Spain. It is a market that is growing by leaps and bounds, both in the volume of fans who follow the championships and in the gamers themselves who are increasingly using more channels to play and invest in both devices or games “, says Paloma Real, general director of Mastecard Spain. “At Mastercard one of our purposes is to connect people with their passions. Now more than ever, it seems essential to bet on esports and create “Priceless” experiences for its fans and gamers. For all the above, we are delighted to sponsor the end of League of Legends esports and we will continue to explore opportunities in this area that we know will continue to expand,
Other key trends:
As esports grows, so does the number of games each user plays. However, there is a slight difference by sex. In this sense, men claim to play about 5 games on average, China Phone Number List while women play 4. In addition, women consider that they have a lower level of play than men, since 44% of these consider that they have a level of game less than that of men. mens. expert or advanced and only 22% of women consider that they fall into that category.
The most popular game types are Sports / Racing / Simulator (57%), followed by Casual and Battle Royal (43%).
Regarding the game mode, 4 out of 10 users opt for the “single player” option. It is followed by those who prefer “multiplayer” mode with friends (25%