People who make products generally have a dream, that is, they are eager to one day get a unicorn out of their hands. This dream led a large number of excellent product people to delve into and polish products in their own fields, and finally created one story after another that we are familiar with; it is also this dream that blinded the eyes of many people, making New Zealand Mobile Number them desperate and shattered .

The difference, in the final analysis, is caused by not doing a good market analysis.

A lot of experience tells us that market analysis is one of the effective ways to validate ideas. Therefore, the purpose of this article is to stand on the shoulders of predecessors, sort out the entire market analysis process, and put forward some insights, hoping to bring you a little help.

Definition of the market

There is a vague definition of the market on Baidu Baike: The market is one of the various systems, institutions, procedures, legal reinforcements and infrastructures in which parties participate in exchanges.

The “parties” here can be divided into two camps, one consisting New Zealand Mobile Number of buyers and their needs, and the other consisting of sellers and the products they produce.

These two camps complement and restrict each other, and their size has a decisive influence on the state of the market.

State of the market

After determining the concept of the market, the first thing we need to do is to conduct a reasonable analysis of the two major components of the market.

New Zealand Mobile Number
New Zealand Mobile Number

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The first step is to find out the scale and development direction of the four major factors in the market (buyers, buyers’ needs, sellers, and sellers’ products), so as to provide factual basis for the subsequent market analysis. This process takes a lot of time to collect, filter and organize the data, and it is necessary to ensure the integrity and authenticity of the data as much as possible. Of course, you can also buy official report documents without money.

Generally, I will start from three dimensions: the stage of the market, the segmentation of the market, and the relationship between supply and demand in the market.

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