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subject lines had 12 percent higher emailadres zoeken op naam belgie unique open rates than mailings without personalization.[*] If the shopper is logged into your emailadres zoeken op naam belgie site before they abandon their cart, you might be able to use some neat, personalized touches to increase your open rates. ‘PERSONALIZED’ SUBJECT LINE FORMULAS With personalization, it’s best to keep it simple and try to avoid overdoing it. It can sometimes feel a bit much for a business to appear a little too “in-the-know” about its customers.

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