Artificial intelligence (ai) and automation technologies. However, Will Indonesia Phone Number lead advertising agencies to handle more tasks with fewer workers in 2021, forrester research predicted. In a report shared with marketing dive. The researcher forecast the trends will continue into next. Decade, with 11% of creative and media agency tasks expected to Indonesia Phone Number be automated by 2023 and 23% of the. Overall agency to be automated by 2032, as these technologies extend their reach into areas like finance, hr. And account management. However,  The agency landscape will start to look different as the number of. Small- and mid-sized marketing, ad tech and martech providers grows by at least 5%, forrester predicted. Entrepreneurialism will flourish as agencies shed workers, flooding the marketplace with creative talent. That will establish new businesses to deliver agency and marketing services. Marketplace trends are expected. To also

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With brand marketers. Forrester predicts a 10% in the. Number of agencies and consultancies that support not just cmos but the broader c-suite as agencies diversify. Into new areas of expertise like tech and e-commerce and offer their creative thinking to Indonesia Phone Number a broader. Array of leaders within a business. Dive insight: advertising agencies will continue to experience significant. Disruption next year as the coronavirus pandemic forces their clientele to be more resourceful in. Their marketing campaigns. The health crisis not only has.However, had a profound effect on global economic. Conditions, but it also has changed the way that agencies operate. In its forecast, forrester echoed an. Earlier prediction that u.s. Agencies will shed 52,000 jobs through 2021 and the major holding companies will. Lay off or furlough 49,000 employees globally. With fewer workers, agencies will increase their investment in ai and

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A greater range of tasks. Meanwhile, many of those Indonesia Phone Number displaced professionals will start new businesses that drive marketing innovation into the next decade, forrester predicted. Amid the technological disruptions, agencies will elevate chief people officers to a strategic role, helping to oversee a transformation in organizational Indonesia Phone Number cultures and assembling a “dream team” of creative, media, data, design and technology professionals to serve marketers, per forrester. The growing importance of a chief people officer at ad agencies reflects the major disruptions in the way that people will continue to work next year as well as the need to address agencies’ lingering reputation for workplace cultures that don’t embrace inclusivity and promote working overly long hours. The pandemic has made the human resources department more essential to companies that must coordinate remote-work arrangements among employees and the information technology (it) department

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