Brands will face growing challenges as they. Navigate Bolivia Phone Number bifurcated strategies of trying to ramp up direct-to-consumer (dtc) sales and selling wholesale to. Retailers, who are also doubling down on digital, according to a new report forrester shared with marketing. Dive. With such a dual approach, brands run the risk of introducing Bolivia Phone Number inefficiencies and redundancies into. Their operations, as well as giving consumers a fractured brand experience, per the report, titled “brands’ success. Relies on relationships with retailers.” forrester recommends brands integrate their digital commerce. And wholesale partner teams to ensure they are efficiently and effectively driving sales, while focusing. On being more of a partner with retailers — and less of a supplier. Dive insight: even as a number of big brands. Ramp up their dtc businesses, retailers still command a significant portion of consumer purchases.
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Digital has become a more important driving force. During the pandemic as consumers are stuck at home. The most successful brands will invest in technology. Solutions and operational strategies that provide a consistent customer experience without forgetting to. Meet the evolving needs of their retail partners, per forrester. Some brands with more Bolivia Phone Number mature digital. Commerce strategies are already moving toward a more integrated operation. Mars, for example, created a. Digital demand team, which shares learnings across brands and regions, per forrester. The candy company. Is also using salsify’s product experience management system to create a central content engine. And reduce the time for creating content. In another example of streamlining provided by forrester, deckers. Brands moved to one overall sales target across its dtc sites, corporate-owned stores and wholesale retailers. Even as dtc becomes a bigger focus for brands, retailers’ needs are evolving as many face
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During an economic slowdown, making controlling Bolivia Phone Number costs and optimizing their assortments a priority. At the same time, the what, where and when of the shopping journey continues to evolve during the pandemic. Focusing on investments that enable brands to be more of a partner to retailers will provide a bigger return on investment Bolivia Phone Number than selling directly, forrester found. With this in mind, the researcher recommends brands optimize product information and content management through digitization; improve demand management and replenishment so retailers can better show online shoppers what’s available in stores and online; share responsibility for customer service as shoppers increasingly use multiple touch points before purchasing from a retailer; and combine insights to derive deeper customer insights. Brands that typically invest heavily in trade promotions with retailers to guarantee shelf space in physical stores could think about