Once the visitor is on your page, relevant images help to explain the text, break up walls of text. And let a quick scan of the page show this content matches the liste de base de données search intent. All of this helps the reader to stay longer on the page and the site, which may be positive signals to search engines about the helpfulness of your site to a query.  Right, people won’t click it! Place images close to the related part in the text. It’s not enough to add topic-relevant images; they also have to be placed right.

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Google can relate images to their surrounding content. It’s more powerful to place an image close to a headline that’s related to its alt attribute than farther away. Screenshot showing an article. The primary use of alt text is for screen readers; the screen readers include the text to help liste de base de données understand the image. Its secondary purpose is for search engines to use it as a factor to determine what’s in an image. Google is getting better at “seeing” images, but they still use several ways to understand what’s in an image.

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In Google’s image optimization guide they state “Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image.”[*] Your content management system (CMS) or ecommerce store (like WordPress or Shopify, respectively) should let you set an image’s alt attribute. If you’re not sure which images have an alt attribute, use a crawler like Screaming Frog or a tool like SEMrush or Ahrefs to find out. Below is an example of an unoptimized alt attribute. There’s nothing in alt=”MAIN” that describes the image. Screenshot showing an image Don’t forget that when you link

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