Removing the power words (bolded below) makes the headlines above instantly less enticing. Watch This Baby Do Push-Ups and Instantly Feel Like the Laziest Person. Alive Ariana Grande Debuted a Shocking Silvery New Hair Color Us Weekly uses power words in almost. Every single headline they publish: US weekly using power words on their website. The words “Reveals”, “Sports” and “Show Off” pique curiosity and trigger an emotional response that acts as a magnet for clicks. Use power words in your headlines to make them so irresistible readers can’t help but click. People don’t read your content. Research shows that they

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didn’t in 1997, and they certainly don’t now.[*] Instead of reading, they scan. Unless you can catch their attention. How? By including power words. Power words in your subheads capture attention and draw the reader into actually reading the content rather than just scanning over it. My recent buy email list by zip code read rate  Example of sumo using power words on article headlines. I used power words in my subheads to keep people moving down the page: Example of sumo using power words Use power words in your subheads. To keep the reader’s attention on the page and ensure

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They’re actually reading what you’ve written.[*] POWER WORDS IN PRODUCT NAMES You have two choices when you’re naming your products: Be boring: Use words in your product name that simply describe the product (i.e. blue nail polish) but are otherwise boring. Use names that pack a punch: Give your product a descriptive name, but kick it up a notch with power words. Almost all product names fit into these two categories. A company that leverages power words wonderfully in their product names is the nail care company OPI. OPI could have just named their product after its function: “nail strengthener.”

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