Best Practice Screenshot showing an ecommerce product page. Screenshot showing a product page What the best practice does right: Buy button is very easy to identify. RELATED/SIMILAR PRODUCTS Related product sections on a page help customers in several phases throughout their buying journey. When a customer already knows what brand they want, they can see complementary products for that brand. When they know only what kind of product but not the brand, it can help them be aware of the range of features for that category of product. Worst Practice Screenshot showing walmart ecommerce product page

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What the worst practice does wrong. Putting Central African Republic B2B List related products before the actual product. That just distracts customers from their original intent. Best Practice Screenshot showing recommended products What the best practice does right: Shows related products Central African Republic B2B List that are as relevant as possible. Offers a product bundle recommendation to increase Central African Republic B2B List average order value. Provides several different types of related products (“our experts recommend,” “customers also viewed,” “most frequently bought together,” etc.). Shows this section below the main product description.

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In fashion, “complete the look” is a great Central African Republic B2B List way to sell complementary products. This also raises the value of the currently looked at product, because it puts it into greater context of an outfit. Shoppers might be encouraged to buy more products through Central African Republic B2B List that feature. Screenshot showing a product page on adidas. WHAT HAVE WE LEARNED Central African Republic B2B List Optimizing product pages for more organic traffic and conversion comes down to metadata, content, social proof, and customer service. The basic idea is to make it as easy and enjoyable as possible for users to buy your products.

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