Communities The Common Denominator Of These Channels THE ECOMMERCE MARKETING MIX. AN OVERVIEW First things first. What does “ecommerce marketing mix” even mean? It’s the combination of marketing channels you use to promote your business. While there are a LOT of different channels, in this guide, you’ll learn about the five most popular. Each of these has the ability to grow your online business in their own right. When combined, they complement each other and scale exponentially faster.  The easiest, fastest, and most familiar way of driving sales to an online store is paid traffic.

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You’ve probably even used it before. The only drawback to paid advertising is, well, it’s paid! If you stop putting money in, you stop getting money out. But did you Liberia B2B List know that paid advertising can actually boost other areas of your business beyond simple sales? For example, one of Liberia B2B List Google’s ranking factors is user engagement. If you get more clicks on your page over the other results, Liberia B2B List there’s a chance they’ll bump you up. By running Google and Facebook ads, you’re exposing your brand to more people. The more they see your site, the more familiar they become with your brand name.

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The more familiar they are with your brand, the more likely they’ll. Click on your site over higher-ranking competitors on Google because they know and trust you. Screenshot showing a google search result By using paid ads as part of your ecommerce marketing mix, you’re increasing brand awareness and trust across other platforms. They’re a key part of a full marketing strategy. In other words: If you can make a budget for paid ads, do it. Consider hiring an outside agency to help you with it if you don’t have the time or expertise to create ads yourself.

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