But with improvements in data collection, artificial intelligence, and machine learning, it’s become much more complex and personalized. Here’s an example of a modern marketing funnel You’ve prepared your website: the Facebook retargeting pixel is installed and  conversions. Someone searches for ways to get rid of acne on Google, and they land on your site through an organic ranking or an ad. (Notice the video results. I’ll talk more on that later.) Screenshot showing a google search They start reading your article or watching your video but get distracted.

Leads to Opt In to

You run a retargeting ad to get them back to finish consuming your content. Screenshot showing a video content about acne This time, they read the whole article/watch ireland company database the whole video, like what they’re hearing, and sign up for your email list to get more acne info. (Maybe you have a video course series as a content upgrade.) Or they just buy right here and now, if you’re lucky! They get a series of emails (you’ll learn about email AI in section 6 of this guide). Based on which emails they open and which links they click, their email drip feed becomes further personalized. Maybe you find they’re interested in acne removal for teenage women.

Your Mailing List

Screenshot showing an email funnel Your advertising tools automatically increase your ad spend. On the 15th because you know that people generally get their second paycheck of the month then and have disposable income. They get their paycheck and finally decide to invest in your acne cream because you’ve earned their trust and spoken to their specific problem. See how complex — and personalized — funnels are now? This wouldn’t be possible without advancements in AI and big data, as well as detailed analytics. Complex funnels aren’t necessarily new for 2019,

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