Instead, they used a power word (“Nail Envy”) to make the product more appealing. OPI using a power word to make their product more appealing OPI also uses power words in the descriptions for their products. OPI using power words on their website Their lacquer color could have just been “dark red”. accountant email marketing But instead, they used a power word (relentless) to invoke emotion. Another example of power words mastery in the online space is that of. David Siteman Garland, who created a course on how to create online courses.

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He could have just named his course “Create Online Courses”, but he spiced things up with a power word. Example of power words being used on a conversion course landing page The word “Awesome” makes the product memorable and stand out in a crowded space. POWER WORDS IN POPUPS Power words are currently underused in the beloved email list building tool, the popup. If you have List Builder, include power accountant email marketing words in your descriptions and offers on the popup. Check out how Onnit uses the power word “Ultimate” for their grocery guide. Freebie on their list builder pop-up: Content upgrade call to action with a power word

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in the title Another example is Rick Mulready: Rick Mulready using power words on his sumo popup. He uses power words like “Mistakes”, “Avoid” and “Free” in his popup to convert visitors from casual readers to subscribers. You can get a free Sumo account to create popups like this. POWER accountant email marketing WORDS ON LANDING PAGES Landing pages are an effective way of blocking out all of. The extra noise on your website and ensuring that the visitor is just focusing on one specific call to action. Using power words on your landing page can get your conversion rates from

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