If the idea of writing a follow-up email makes you a little uncomfortable, you’re not alone. Our gut tells us that if someone hasn’t responded to our previous email, they’re not interested and won’t appreciate it if we bother them again. Unfortunately, in this case, our instincts are often wrong. Very few prospects answer “yes” to the first request – or, for that Macedonia Phone Number matter, to the second, third or fourth. Jump-start your follow-up email strategy with our proven templates Download your free templates Read on to find out how to write a follow-up email after no response.
Response Rate: Ideal Number of Follow-ups
A study by Iko System found a response rate of 18% on the first email sent and 13% on the fourth. The sixth email in the sequence received a massive 27% response rate. A similar Yesware study found a 30% response rate to the first email and 14% to the fourth. They actually sent out 10 emails in total and even the very last one had a 7% response rate. Despite this, Yesware reports that a colossal 70% of email chains stop after a single unanswered email. It gets worse or better, depending on how you see it: About 80% of prospects say “no” four times before finally saying “yes.” But 92% of people give up after hearing “no” four times.
How Long Should You Wait Before Taking Action?
The vast majority of emails are opened the day they are sent, and if the recipient responds, they will likely do so the same day as well. This means it’s pretty safe to assume that if someone doesn’t respond the day you send your original email, they won’t respond at all. How safe? About 90% of recipients open and respond – if they will respond – the day they receive an email. So how long should you wait before sending a follow-up email? Generally, two or three days is a good amount of time to wait before sending your first follow-up email. You should then extend the wait time by a few days for each email following your first message, especially depending on how many follow-ups you plan to send.