You can put a dollar amount to these stats as opposed to percentages, showing users their actual savings in dollars. Regardless of which of the three tiers of copy you use on your landing page. The key is to remind your users of the value of converting — the value of your product. Answering the “why” behind your product often outperforms classic feature-driven copy. As the why is more closely tied to emotions and the user’s actual desires. It also avoids complicated jargon that can bore users. Communicating your unique value proposition as clearly and delightfully as possible is key.[*] 15. CLEAR & PRESENT CTAS Keeping your CTA above

Following the Email Tactics of the Gurus

If you’re selling a product that requires a good deal of background information that the user will be scrolling to read, an above-fold CTA may not be enough. Your New Caledonia Email List action on your landing pages, and it should be constantly encouraging and reminding users to convert. If you do have a long landing page, the CTA should be constantly visible to your users. No matter where the user is scrolling on your page, make sure the CTA is always clear and present.

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You can use sticky elements like in the example below to do this. Screenshot showing a product page on mobile Sticky elements will anchor your CTA or registration form to be on screen regardless of where your user is on the page. This is a great way to keep the goal of conversion always on your user’s mind (and in their peripheral vision) while they peruse your products. 16. SHIPPING RATES (& OTHER ADJUSTMENTS) As long as you’re being consistent with supplying all necessary purchase information. Make sure you don’t leave out shipping costs. An ecommerce study showed that 25% of customers reported unexpected shipping costs

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