As tensions around racial justice increase in Qatar Phone Number the. U.s., 68% of consumers expect brands to be clear about their values, according to a report from kantar monitor. Shared with marketing dive. That number rises depending on a consumer’s Qatar Phone Number ethnicity or other. Demographic group, with 69% of hispanics, 71% of lgbtq+, 79% of asian americans and 82% of african. Americans expecting brands to speak up about where they stand on current societal issues. Millennials. Have the highest expectations for brands to speak out, kantar found. Forty-six percent of the age group expect. Brands to be brave, followed by 42% of gen z with these expectations. Only 31% of gen xers and 22% of boomers. Expect brands to take a public stance on social issues. However, african-american gen xers have the

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46 percentage points higher than white gen xers. Similarly, african-american boomers reported having 42% higher expectations compared to other boomers. How self-service ai is changing the game explore how retailers are pinpointing hidden retail Qatar Phone Number revenue opportunities. Through ai technology. Download now dive insight: as consumers look for ways to make changes. In their own lives to support issues including fighting racial injustices and helping the environment, many see. Their wallets as a way to help change the world. Kantar’s study found this is particularly true among millennial. And gen z consumers at large, who want to hear a brand’s stance around particular issues in order to. Feel comfortable buying from it. Leadership’s behavior at consumer brands have shown to post both

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Effects on sales. Chick-fil-a, for instance, experienced a Qatar Phone Number consumer boycott after the brand’s former ceo tim tassopoulos took a public anti-lgbtq+ stance. Since then, the brand has been giving money to lgbtq+ causes to attempt to Qatar Phone Number reverse some of that damage and win back socially conscious customers. More recently, crossfit ceo greg glassman tweeted controversial comments about the death of george floyd and subsequent protests around the world. After gyms began dropping crossfit affiliations in response, glassman resigned, according to cnn. Kantar’s report also found that 54% of consumers expect brands to take an active role in social conversations about issues like #metoo and racial injustices. This number averages higher depending on ethnic or cultural demographic, with hispanics (62%), asian americans (65%) and african americans (71%) in agreement. Nike and mcdonald’s are among major brands that have taken

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