Open rates under 5%. Yikes! These findings go against everything we’ve seen so far. If the Wordstream team simply went by the graphs above, their emails would b2b phone lists never be opened and all of their messages would be lost in their subscriber’s email landfill. In this last and most recent study from Smart Insights, researchers analyzed the open rates for B2B and B2C emails.[*] They discovered that B2B emails sent to Entrepreneurs and Workaholics during the weekends had the highest open rates:

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Graph showing email open b2b phone lists rates for a certain demographic But B2B emails to normal 9-5 office workers floundered during the weekends as these cats typically go MIA to spend time with family when it comes to checking them. Weekdays performed best with this crowd, particularly those sent out on Thursday, Wednesday, or Tuesday (in that order). Graph showing email opens by day of week for a certain demographic B2C emails in this research, on the other hand, showed success when they were delivered

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on Friday, Monday, Sunday, and Saturday (but their open rates didn’t differ by much). Graph showing open rates per weekday volume of emails Despite all this, b2b phone lists Smart Insights concluded that Tuesdays at 10:00am seems to be the best time to send emails. Again, learn if this time makes sense for your audience before using it as a hard and fast rule. No one knows the goals of your email strategy better than you do. So let’s put that knowledge to good use and find your own best time to connect with your

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