Nail art isn’t a commodity — people like to find a good salon and stick there. Knowing this data about your customers, you can segment them based on their behavior. You can: Offer other services at your nail salon that would help your customers be more beautiful. Facials, makeup, silk lashes. Things Cambodia Email List that appeal to your customers’ desire to be more beautiful without having to spend too Cambodia Email List much energy. Don’t buy backpacks often. They want to buy one and use it for a long while. (Benefit) Are mainly people with old backpacks who want something new.

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They want to come in for an appointment during the week, and give them a discount for a weekday to fill up your less busy days. If a customer comes back, that means that they’re happy with your services. Attempt to sell them on a discounted three-month package, for example, Cambodia Email List with you in the long term. You can look at other data and come up with a plethora of ideas like the ones listed above. 2. Ecommerce Backpack Store You sell handmade, sturdy backpacks on your Shopify store. You know that your customers fall into these groups

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Are mostly students and startup employees, and they carry their laptops in their backpacks all day. (Usage habits) Here’s what you can do to sell more, and sell more effectively: Make and market your backpacks as “extra sturdy.” Promise a 10-year warranty, and stand behind the warranty. Use copy like “is your backpack getting old?” in your ads to attract more attention from potential customers. Market directly to college students. Put fliers around at colleges, target students on Facebook/Instagram ads, offer educational discounts to people with .edu emails. Send startup founders/coworking spaces emails about offering a promotion if

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