Advertising revenues slid 17% year-on-year (yoy) to. $46 billion Albania Phone Number in the second quarter of 2020, according a new analysis by advertising firm magna. Ad sales overall. Were down 7.2% in the first half, but those of digital media were Albania Phone Number up 5.7%, helping to mitigate the blow. Q2 marked historic declines in linear media channels, with ad sales plunging 38% yoy for the. Category, while digital recorded flat figures compared to the year-ago period. National tv ad sales dropped. 30% in q2, compared to an 8% dip during the great recession. Meanwhile, facebook saw its u.s. Revenue. Grow 14% from last year to $8.3 billion, and amazon’s u.s. Ad sales jumped 43% to $2.5 billion. Magna indicated that the pandemic-induced recession has resulted in a steeper overall decline than during. The great recession. However, the findings reinforce that the negative impact has not been dispersed evenly, with

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Resilience. Key reasons your retail media strategy. Should include video hear from a panel of experts as they discuss the power of video in capturing consumers.’ attention and inspiring purchases. Learn more dive insight: magna concludes that the coronavirus Albania Phone Number pandemic. Has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the. Pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming. Platform twitch, for example, grew its ad sales 52% yoy in the u.s. — a faster growth rate than the product. Listing search segment of its parent company, which grew by 42% over the same period. Magna’s findings. Paint a picture of just how badly the coronavirus-induced downturn could affect the industry, but. Also shows how the health crisis might fortify the position of companies like facebook and amazon

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A massive share of their respective markets in advertising Albania Phone Number and e-commerce. That’s not to say the picture is rosy for all of big tech: google, for instance, saw advertising revenue fall 8% yoy to $29.9 billion in q2 — the first revenue decline in the search giant’s 26-year history. But magna noted that the dip was moderate considering the Albania Phone Number otherwise dire economic circumstances, and that google-owned properties like youtube continue to perform well when it comes to ad sales. Meanwhile, traditional media channels, including print (-33%), radio (-33%), out-of-home (-22%) and on-screen film ads (-63.6%), endured the harshest hits, but national and local tv ad spending dropped somewhat less, by 19% each. Part of the decline in local ad spend stemmed from small business losses from car dealers, stores, restaurants and others impacted by the pandemic. Though a june estimate from wpp’s groupm media agency predicted that u.s. Ad spend would drop by 13% this year — a softer hit than at the outset of the great recession — magna’s analysis argues the damage

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