AWeber’s big claim to fame, over its 18-year history, is to be the company that invented the autoresponder. By comparison, MailChimp is certainly the new kid on the block – albeit the kid everyone’s talking about thanks to its clever marketing and share-worthy mascot. So how do the two email marketing solutions compare? Our unbiased review should let you know exactly where they excel and where they lack. Take a look at our video Australia Phone Number comparison or scroll down for our full review: MailChimp vs. AWeber: Summary MailChimp offers a freemium plan and paid plans starting at $9.99 per month . Their offering includes attractive email templates, A/B testing, and great reporting. AWeber also offers a free plan, but with only 500 subscribers and 3,000 emails/month, that’s not quite as generous. Paid plans start at $19.99 per month for up to 500 subscribers.
Ease of Use and Editor
MailChimp prides itself on its ease of use, which may come as a surprise, but we don’t think it’s the most intuitive solution for complete beginners. However, they earn a number of points for their fast, easy-to-navigate, and well-designed backend . Although some functions are sometimes hard to find (eg how to add opt-in for new registrations), they have great features such as the navigation menu to check each step when setting up your campaign. mailchimp navigation menu MailChimp’s navigation system Nevertheless, overall, MailChimp’s platform is still easier to use than AWeber’s.
The latter have options that seem hidden (how to reuse a campaign or choose a sender address), and navigating between the steps of your campaign is more tedious. An odd design choice also loses them points: their confusing naming conventions . For example, they call regular newsletters “Broadcast” and they say “Campaigns” when they mean email automations.
Design and Flexibility
The general advice for newsletter layout is to keep it simple. That’s why it’s nice to see that MailChimp offers 80 clean and elegant templates, divided into sections like eCommerce, Events, or Holidays. You can then further customize these templates with layouts, and of course things like font and colors. When you’re done tweaking, you can save the template and reuse it for all your communications. We also like that you can create HTML templates via code, URL or .ZIP file.