Is huge for ecommerce businesses. And over 20% of all U.S. web searches happen on Google Images![*] So if you’re not optimizing your images for search, you could be missing out on tons of traffic. Whenever you upload a product image to your store, think about how well it’s optimized for search. Specifically: Update the filename: Use words that accurately describe the image. For example, rather than the automatically assigned filename from your camera, call it blue-running-socks. The filename will help search engines to identify what’s in the image and what searches it should show up for.
Setting The Buying Criteria
Include alt text The alt text of each image you upload can add SEO value to your site by helping Google to understand what content is in the image. Ensuring New Zealand Email Database ways to optimize for Google Images search. Always add alt text to each image you upload. If you use Shopify, there’s a neat Shopify app to help with this too. Screenshot showing code on a product page Optimize image size: Consumers HATE waiting for sites to load. In fact, nearly half of us won’t even wait three seconds. By optimizing the size of each image file you upload to your ecommerce site, you can help ensure it loads quickly.
Be Absolutely Certain That Your Business
Most design tools will have a “Save for Web” option to help with this, but you can also try TinyPng to help. For most store owners, “Public Relations” brings up connotations of expensive agencies or bad email pitches. But that’s not always the case. Truth is, PR doesn’t have to cost a ton of money, and if you have a great story to tell, editors will appreciate your pitch arriving in their inbox. Take sauce company Bushwick Kitchen (then called ‘Mixed Made’), for example. When they first launched, PR was a key driver in their growth — helping them hit $170,000 in revenue in their first 12 months.