For ten years I ran a business solely on Etsy. It was a side job, never involving any supply pressure. It funded my hobby, fulfilled my creative desire, and connected me to a community of like-minded creators. Each item he made was unique and required a lot of work; it was not a company designed to scale. And he didn’t want to do it. Since I had no plans to hire seamstresses or outsource anything, Etsy was the perfect platform for my business. For many other makers, like the Polder family of Old World Kitchen. Their craft and livelihood are one and the same. In many cases, turning your craft business into a livelihood means taking the fearsome leap out of the market.

For many makers, like the Polder family of Old World Kitchen, their craft and their livelihood are the same thing. Although this post is essentially a long argument for moving from Etsy to Shopify, I want to make it clear that I believe both platforms can play an important role in the lifecycle of the manufacturing entrepreneur. A platform like Etsy is a great springboard for a new maker business because the customers are on board. Etsy’s active buyer community is reportedly 27.1 million people. That’s important for newbie e-commerce merchants. The motto ” If you build it, they will come ” does not apply to the Internet, and launching your own store, for example on Shopify, depends on you actively driving your own traffic, taking SEO into account, and budgeting time and money for marketing.

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When the Polders wanted to get their Senegal phone number home-grown and artisanal produce online. They didn’t even have internet service in their home. Let alone knew the least bit about SEO. Loran Polder, daughter and director of the business. Credits Etsy with making her business possible. At first, she helped them learn e-commerce at a basic level. However, four years ago. The Polders closed their Etsy store and opened a store on Shopify, and they haven’t looked back. The change helped them grow, but also get them out there, increasing conversion. Expanding resale items, building an email list, and owning their brand story. Interactive Guide: 7 Steps to Open an Online Store with Shopify Creating your online store is no longer a matter of a few.

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With Shopify you can have your own business in a matter of minutes. And you know what? You are 7 steps away from achieving it. Includes 14 day free trial link! What is the difference between Etsy and Shopify? Etsy is a marketplace for craft and vintage goods (and, as of late 2015. Select manufactured goods). Shops live within an established template on Etsy. And items are searchable within the marketplace. Is integrated into the messaging function of the platform. The community is a powerful aspect of the experience, allowing. Etsy sellers to connect and organize locally. Shopify is a commerce platform that allows sellers to sell online. In-store, through social media, at a farmers market, and anywhere. Your Shopify store is yours.

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It lives in your domain, reflects the individuality of your brand, and allows you the flexibility to choose the plan and pricing tier that best suits your business needs. Plus, you’re in full control of your marketing with tools within Shopify. We sit quietly in the background, driving your sales and letting you shine. Many current Shopify merchants made their way onto Etsy. How do you know when you are ready to take the plunge? I spoke with Loran Polder about his own family’s decision to grow his brand beyond Etsy. This is his story. Do you have a business idea? Get started with Shopify free for 14 days, no credit card details required Email address Email address Introducing Old World Kitchen Cabinetmaker working on workbench Eight years ago, while living in a Florida lakeside community.

The Polder family decided, with no experience, to become farmers. His father was in the middle of a career change, and instead of accepting a new role that would have him travel far from his family, he decided to do the opposite: create a business with his family. His property at the time was only a quarter acre, but it allowed them the space to raise rabbits and chickens. The family — mom, dad and a gang of kids — made canned goods like jams, jellies and condiments, and sold them, along with tomato seedlings, at local farmers’ markets. “We went all out,” says Loran. “Of course, we didn’t get rich doing it, but it went in the direction of our dreams.” The family thought of basketry, blacksmithing, and leatherworking, but it was when Dad started woodcarving that the family reached its peak.

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