For example, people who found you via Google or social media. Basically, these are people who have shown an interest in what you have to offer, but aren’t familiar Belgium Email Lists with your brand at all. In fact, people in the awareness stage likely don’t even know what their  Belgium Email Lists  problem is or that they have a problem at all. You can do that with epic blog content and helpful Belgium Email Lists social media posts — especially videos. Where both video and text are available on the same page, 72% of people in one survey would rather use video to learn about a product or service.

Opt-In Email Conversion Rates

One great example of awareness stage content is Mr Porter. They’re a clothing and designer goods site, and their blog has great educational content like “The DIY Tips Every Man Should Know”. Screenshot showing a page on mr porter This kind of content introduces the brand to its visitors by helping them learn how to save money and do jobs themselves. There’s no hard sell. However, they do bring it full circle and offer men’s work clothes at the end of the article (see below). Helping them to gently push visitors through the funnel. Screenshot showing two different products on a site Another great

To Building A Hungry List Of Buyers

example — this time in the form of video content — is ASDA, an online grocery and clothing store. They created a YouTube channel called Mum’s Eye View, where they share food, beauty, fashion and lifestyle tips for moms.[*] Screenshot showing a video page on a website Most of their videos fall in the awareness stage — that is. They give advice and information to their target market without trying to make a hard sell. Note: They stopped updating their YouTube channel about a year ago.  warrant the expense.

Leave a Reply

Your email address will not be published. Required fields are marked *