Nba’s “the truth is #blacklivesmatter,” papa. John’s “delivering El Salvador Phone Number better” and sprite’s “together we can” spots were the top performing recent ads related. To the black lives matter movement, according to new research on the topic from ace metrix. All of the top. 10 blm ads earned significantly higher scores than industry averages when assessed on viewers’ general. Appreciation for an ad, corporate responsibility and empowerment. Culturally-relevant subject matter in ads. Perform better when brands show how they are making real changes or taking steps to make a difference, per. The research dive insight: the latest report from ace metrix comes as more brands have incorporated black.
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In their ads, as was evident during the bet awards. Broadcast on june 28. The findings suggest that black lives matter ads can offer brands more rewards than. Risk — if done right. Earlier research from ace metrix looked at how mcdonald’s ”one of us″ and procter & gamble’s ”the choice″ spots waded into risky territory when addressing the black lives El Salvador Phone Number matter movement. As they were perceived as being somewhat exploitative, even if they were also empowering. The latest data. Shows that advertisers can deliver empowering black lives matter messages and do it in a way that comes. Across as less exploitative. The nba’s “the truth is #blacklivesmatter” spot earned a 691 ace score, its. Highest scoring ad ever. Almost half of people interviewed said the core message was the “single best. Thing” about the video ad. Papa john’s took a more product
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The brand’s charitable contributions toward fighting El Salvador Phone Number racial injustice. Shaquille o’neal’s presence along with the message were seen as the main elements of the ad’s success. Seventy percent of those surveyed said the spot increased purchase intent. Sprite’s “the change” was the most empowering of all of the blm-themed ads, a ranking the spot earned by highlighting achievements and contributions. Therefore, within the black community. The spot earned a 4.1 empower score, a rare ranking that only 0.6% of ads have earned, per ace metrix. Recommended reading black lives matter themed ads see success offsite link ace metrix mcdonald’s, p&g wade into ‘danger zone’ with black lives matters ads