But across the board, infographics are doing worse than I expected. People prefer to share infographics on social media, instead of linking to them. There’s an abundance of infographics, which leads to decreased returns and makes it harder to stand out. 14. DEVELOP TOOLS SUCH AS CALCULATORS AND WIDGETS Calculators and widgets fall into a similar category as infographics: they once worked really well but are no guarantees for link showers anymore.

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AWS has a calculator that got ~200 backlinks to figure out the total cost of ownership. Screenshot showing ahrefs stats for a website But the real bread and butter is in its simple cost calculator. Which has more than 50x as many backlinks. Screenshot showing ahrefs stats for a Heavy Construction Contractors Email List just highly functional. AWS’ cost calculator won’t win a beauty prize, but it allows you to effectively calculate your expenses across all AWS products. Screenshot showing a page on aws Shopify has a very simple calculator to figure out the gross profit margin of your product.

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It has fewer than 100 backlinks. Screenshot showing ahrefs stats for a website page EBay has a fee calculator that got roughly 2K backlinks after all. Screenshot showing ahrefs stats for an ebay page Altogether I was hoping for more links from calculators, but it was similar to infographics. How you can build backlinks by informing and educating. Create guides that help your audience to make the right purchase decision. Better understand the product, and get better at using it. Invest in your blog: define a strategy, research topics your target audience is passionate about, and create long-form content that’s better than anything out there.

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