AWS podcast is already over 200 episodes in and has collected over 500 backlinks. Screenshot showing ahrefs stats for a website page AWS doesn’t just pump out Building Construction, General Contractors Email List product updates on the podcast but speaks about concrete use cases. For their products—and there are plenty. The topic range from “text to speech” to “what’s the job of a technical account Building Construction, General Contractors Email List manager?”. Podcasts certainly work best when your site revolves around a specific topic. If you sell “everything,” you have to be a bit more creative in what you can speak about. EBay is a good example for that. Screenshot showing a podcast by ebay EBay’s podcast, “Open for business

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Is a business podcast that covers topics like “bootstrapping,” “how to reinvent your business,” and more. It addresses small businesses that sell on eBay specifically and Building Construction, General Contractors Email List helps them to build their business from the ground up. Similar to the range of AWS, eBay’s podcast has gathered a Building Construction, General Contractors Email List bit less than 500 backlinks. Screenshot showing ahrefs stats for a website page Even though this seems like a small amount of backlinks. Don’t forget the other benefits podcasts bring with them: entertainment and information for (potential) customers, brand building, easy distribution, etc.

If there’s one tactic people connect with Building Construction, General Contractors Email List content marketing and link building right now it’s infographics. However, many infographics I looked at from big brands do not attract as many backlinks as expected. REI has a whole arsenal of well-done, helpful infographics. They might share well on social media, but they rarely get more than 20 backlinks. Screenshot showing a promotional banner Even Amazon and Walmart tried infographics but hardly got any links from them. Screenshot showing infographic about black friday sales One success factor is surely the outreach for the infographic, and that’s hard to evaluate.

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